The AI audience engagement lead for marketing webinars.
Stop running webinars. Start qualifying them. ReactLive turns every live Q&A into intent-tagged pipeline data — auto-answers the repeats, routes the high-intent ones to your CRM, and ships the clips that close the loop after the event.
The webinar pipeline gap
Three hundred registrants, ninety attendees, four MQLs. The pattern repeats every quarter. The webinar team brings the audience; the demand-gen funnel drops most of them on the floor. The questions your prospects asked — the highest-intent signal in the entire program — get logged in a Slido export and never touched again.
The Q&A panel inside Zoom Webinar or GoTo is a hidden tab most attendees never click. The host gets six questions when ninety people had something to ask. The audience doesn't lurk because they're disengaged — they lurk because the surface is buried.
The webinar runs long. Q&A gets ten minutes, half the questions answered. The host promises an email follow-up that never gets sent. The prospect who showed up specifically to ask leaves with no answer and a slightly worse impression of your brand.
The person who asked "what's your migration path from Postgres?" is two weeks from buying. Your CRM sees "attended webinar" — the same lead score as the lurker who watched five minutes. Question intent is the highest-value signal you generate, and it goes nowhere.
You spent six weeks building the program. The recording goes on the resource page. Maybe someone makes a clip for LinkedIn. The 90 minutes of expert content gets repurposed into one blog post by an SDR with two days to spare. The asset half-life is brutal.
The Auto-Answer Loop
ReactLive runs alongside your webinar — Zoom, GoTo, Livestorm, BigMarker, Webex. Attendees ask questions in a real surface, not a hidden tab. The AI clusters them, matches answers from three sources, and resolves most of them automatically. Your speaker stays on script. Your attendees get answered.
The speaker covers SOC 2 at minute 18. Three minutes later, four attendees ask about compliance. ReactLive matches their questions to the moment, cites the exact phrase, and replies — with the timestamp linking back so anyone can verify.
Drop in your pricing page, docs, customer stories, integrations index. Factual questions get matched and answered with a direct citation — pricing tiers, feature comparisons, integration support — sourced from your real content, not a hallucination.
"Team plan starts at $99/mo, includes up to 10 webinars/quarter and CRM sync."
Ingest your back catalogue. New attendee asks a question you covered in the May product launch? Auto-answered with a clip from there. Same answer, ten attendees, zero repeat work for the host.
Above your threshold? Answered. Below? Held for the host.
Three hundred questions, three lanes
Strategic, on-message questions go to the speaker. Factual repeats go to Auto-Answer. High-intent ones — pricing, integration, migration, compete — go to the routing engine that hands them to your sales team in real time. The speaker isn't drowning. The pipeline isn't waiting.
Strategic
"How does this change with AI?"
Factual
"Do you support Okta?"
High-intent
"What's the migration timeline?"
Question intent → CRM
A prospect who asks "what's the migration path from Postgres?" is fundamentally different from one who asks "is the recording available?" The first is a buyer. The second is a researcher. ReactLive classifies every question by intent, enriches the lead, and routes it to your CRM in real time — so your SDR team works the live webinar, not the cold export.
Single attendee, real time
One webinar attendee's path through the system, traced end-to-end. Replicates 200+ times per webinar without anyone touching a keyboard.
Attendee asks.
"What's the migration timeline from Postgres?"
AI tags the intent.
Matched to known lead.
Jules Park
Director of Eng · Acme
MQL · 3rd webinar · -42d
SDR notified live.
Slack · #ae-jules-acme
Hot lead in webinar — migration intent.
CRM enriched.
Every question becomes structured pipeline data — no manual tagging, no post-event cleanup.
Ask → Classify → Enrich → Route → Sync
"What does the product do?" "How does it differ from X?" Curiosity-stage questions. Newsletter follow-up; nurture sequence.
"What's the SOC 2 status?" "Do you support Okta?" "Pricing for 200 users?" Active evaluation. SDR follow-up within the day.
"Migration timeline?" "Contract terms?" "Reference customers in healthcare?" Buying signals. Live Slack to AE during the webinar.
Bring your own platform
ReactLive isn't a webinar platform. It's the engagement layer that runs alongside the one you already use. Embed via overlay, browser extension, or our SDK. Sync to Salesforce, HubSpot, Marketo. Slack alerts your sales team while the webinar is still live.
Webinar platforms
CRM & sales tools
Method 01
Attendees install nothing. ReactLive sits as an overlay panel during the webinar — bigger than a side tab, more prominent than native Q&A. Activates when the host enables it.
Method 02
Direct app integrations on Zoom, Webex, and Livestorm. Replace the native Q&A panel entirely. Looks like part of the platform; behaves like ReactLive.
Method 03
Custom landing page or proprietary platform? Drop in our embed code or use the JS SDK. Full theming, full event customisation, full data plane.
After the webinar
The webinar ends. Most teams' content production starts. ReactLive's already done it. Auto-cut clips matched to specific questions. Recap email drafts in your tone. Unanswered Q&A queue handed back as scheduled follow-ups. The work that took your team two weeks happens in two minutes.
Every answered question becomes a clip. Branded, captioned, vertical for social or 16:9 for the resource page. Sent to the asker as a follow-up; queued for your social calendar; tagged for SDR enablement.
"What's the migration path from Postgres?"
14:08 → 17:24 · 3:16 clip · ready
Personalised to each attendee — what they asked, what was answered, the clip embedded, links to relevant resources. Drafted in your tone, ready for review. Send before they've finished their next coffee.
TO: jules@acme.com
Re: your migration question
"Hi Jules — you asked about Postgres migration. Here's the 3-min clip with the answer, plus the migration guide..."
The questions Q&A didn't get to don't disappear. They become a structured follow-up queue. AE picks up the high-intent ones. Marketing schedules a dedicated follow-up email. Nobody who asked gets ignored.
Honest comparison
Slido is a fine Q&A tool. It captures questions. That's where it stops. Here's where the gap matters for marketing teams trying to turn webinars into pipeline.
What marketing teams need
Slido
ReactLive
Question intent classification
Which questions are buying signals?
Not in the product
Auto-tagged by intent
Researching · Evaluating · Ready
CRM enrichment
Question → lead score
CSV export
Manual mapping after the fact
Real-time sync to CRM
Salesforce · HubSpot · Marketo
Auto-answered repeats
800 questions, one host
Manual moderator review
Auto-clustered + cited answers
Live SDR alerts
High-intent → sales, immediately
Not in the product
Slack alerts in < 60s
Post-event clips
Content from each webinar
Not in the product
Auto-cut, branded, captioned
Surface in the webinar
Where attendees see it
Side-panel tab
Hidden by default
Persistent overlay
Visible the whole webinar
Slido was built for live events. ReactLive was built for the marketing team that turns events into pipeline. Different jobs.
Pricing
Most engagement tools price by audience size, which means your best webinars cost the most. We charge per program — quarterly volume, unlimited attendees. Beta cohort gets locked-in pricing for the first year.
Pre-launch · finalising tiers
We're locking pricing in with our beta cohort. Waitlist members get final pricing first, plus founder support during onboarding.
FAQ
Can't find what you're looking for? Ask us directly.
The waitlist
Beta is opening to small cohorts of B2B marketing teams. Locked-in pricing for the first year. Founder support, not ticket queues.
Join the waitlist