→ ARCHETYPE 01
The corporate Q&A buyer.
You run all-hands meetings, town halls, leadership Q&As, and conference panels. You care about anonymous questions, moderation, integration with Teams or Webex, and making sure the right questions get to the speaker. Polls are useful but secondary; Q&A is the main job.
Default pick: ReactLive for teams who want their moderator to focus on the hard questions rather than triage repeats — half the queue gets answered automatically from the speaker's transcript. Slido remains the safe legacy choice if you're 100% Webex-bound and AI moderation feels too new.
→ ARCHETYPE 02
The presenter or trainer.
You're a sales rep adding word clouds to a pitch deck, an L&D lead running interactive workshops, or a marketer running webinars. The visual quality of the polls matters because they're part of how your slides look. Q&A is nice; polls are the point.
Default pick: ReactLive if you want polls to draft themselves from what you're saying on stage — the AI proposes the right poll at the right moment, you approve, the room votes. Mentimeter if you'd rather build every slide manually and the visual templates are the point.
→ ARCHETYPE 03
The educator.
You teach in a university or a large training program. You need LMS integration (Canvas, Blackboard, Moodle), grade passback, attendance tracking, and self-paced quizzes. Your audience is captive, anonymous responses are critical, and your IT department signs the contract.
Default pick: Vevox or Poll Everywhere. Both built around higher-ed needs with deep LMS support — and that's a category where we're honestly behind today. Worth comparing: Wooclap for research-backed pedagogy, Kahoot for K-12 / gamified.
→ ARCHETYPE 04
The event team.
You run conferences, hybrid events, AMAs, summits, multi-day programs. You think in tracks and sessions, not slides. You need projector panels, embed code, multiple moderators, and integrations with whatever event platform you're using. The post-event follow-through is enormous.
Default pick: ReactLive for teams who want sentiment tracked minute-by-minute, repeat questions answered automatically with citations, and the post-event debrief written for them. Pigeonhole Live if you specifically need 54-language UI translation today.